In this module, you will explore how businesses react to changing economic times and the influence this has on product and service positioning in the market place. You will also learn about the different approaches an organization may take such as a retrenchment approach, an investment approach, or an ambidextrous approach to provide a foundation for opportunity and risk in recessionary times. Consumer spending habits have undergone dramatic and enduring change with the slowed economy in the United States. Respond to the following Write your initial response in approximately 300 words. Apply APA standards to citation of sources.