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Explain how establishing your credibility and projecting your company’s image are vital aspects of building strong relationships with your audience.
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Explain how establishing your credibility and projecting your company’s image are vital aspects of building strong relationships with your audience
Effective communication requires a positive relationship between the message sender and receiver. Bovee, Allen, and Thill (2014) explain that audiences respond to messages depending on their credibility because it influences the level of reliability and believability of the information provided. In this regard, the audience consider a company’s information trustworthy when firms establish credibility because their communication becomes more effective. Firms should establish their credibility to help them create the desired company’s image when communicating with their audience to help them build strong relationships with their audience. Establishing credibility improves the level of trustworthy of the information provided by the firm to the audience. Moreover, projecting the company’s image requires one to take precedence the preferred communication style of the firm over their own communication style for them to build strong relationships with the audience. Besides, for firms to achieve a tone that is conversational but not businesslike, they should use a tone that is engaging and still professional by avoiding pompous language, bragging, being careful with personal information, and humor.